Schedules are shifting, the weather is warming, and the celebration season is officially here. From graduations and weddings to showers and summer holidays, now is the time for retailers to elevate their seafood selection. When the occasion calls for something special, seafood deserves a place at the center of the plate.
Seafood is celebration food.
Celebrations are about bringing people together, and what better way to do that than with delicious, shareable, and satisfying meals? Whether you’re honoring a new grad, grilling for friends, or catering a bridal shower, seafood is a smart and simple way to elevate the menu.
Seafood is lean, high in protein, and quick to prepare. It is ideal for busy families planning a big day. According to a recent FMI study, if all meals were the same price, 31% of consumers would choose seafood over other proteins. That tells us one thing: people love seafood. And when you offer premium seafood at special events, you turn an already memorable day into something even better.
Why This Matters: How to Help Customers with Their Seafood Selections
As customers gear up for significant events, they’re often looking for advice, and that’s where you can shine. Help your shoppers choose the right seafood products by offering:
- Cooking instructions or recipes (think: homemade tartar sauce or easy garlic butter sauce)
- Guidance on serving sizes and prep
- Added services like steaming, peeling, or pre-orders for entertaining
By taking the guesswork out of meal planning, you remove barriers to purchase and build shopper confidence.
Stock premium seafood SKUs this season.
Make your case irresistible. Fill your shelves with premium seafood options like wild-caught haddock, sustainably harvested pollock, or Channel Fish’s heat-and-eat selections. Creating an abundant, high-quality seafood display helps drive impulse purchases and ensures your department stands out during the celebration season.
When you invest in merchandising that matches the moment, you set yourself up for a sales lift that turns the celebration into a success for your store, too.
How Channel Fish Processing Can Help
At Channel Fish Processing, we’ve been supporting retail partners with high-quality, sustainable seafood for decades. Our team offers deep product knowledge, flexible solutions, and dependable delivery so you can meet demand during the busiest times of year.
Let’s work together to make your seafood case the go-to destination for summer celebrations. Contact us to learn more about how we can support your store this season.
