As temperatures rise, so does consumer demand for fresh, flavorful, and easy-to-prepare meals. And nothing says summer quite like seafood. From backyard barbecues to family celebrations, seafood is the protein of choice for shoppers looking to elevate their summer menus. Retailers that understand this seasonal opportunity and merchandise accordingly can reel in big results.
Merchandising That Makes a Splash
At Channel Fish Processing, we help our retail partners capitalize on the summer seafood surge with premium, value-added products and merchandising tips designed to inspire and convert.
Create Summertime Displays That Inspire
Use eye-catching signage that evokes celebration: think “Perfect for the Grill,” “4th of July Favorites,” or “Summer Seafood Cookout.” Feature items like:
Looking for creative serving ideas to share with shoppers? Check out our ‘Serve Up Seafood This Summer’ post for expert grilling techniques and more.
Cross-Merchandise with Summer Staples
Pair seafood products with:
- Fresh produce like lemons, limes, or corn on the cob
- Marinades, BBQ sauces, and spice blends
- White wine or rosé (where permitted)
These combinations make it easy for shoppers to imagine dinner and fill their carts accordingly.
Promote Protein Variety
Meat fatigue is real. Offer seafood as a satisfying, healthier alternative to red meat:
- Haddock fillets or Pollock portions are perfect for fish tacos
- Breaded sticks or fillets are ideal for air fryers and quick weeknight meals
- Fish burgers can be positioned as a “better-for-you burger” choice
As we noted in ‘Why Seafood Is a Great Choice for Your Plate and Your Wallet,’ our breaded fish options are affordable and appealing, making them perfect for celebratory displays.
Call Out Local and Sustainable Sourcing
Consumers want to know where their food comes from. Channel Fish is committed to U.S.-caught, sustainably sourced fish and highlights “Made in the USA” when applicable.
Rotate Featured Items Weekly
Build momentum throughout the season with rotating promotions on breaded, value-added, or seasoned SKUs. Our versatile portfolio makes it easy to keep displays fresh and engaging all summer long.
Let Channel Fish Help You Deliver Summer Success
With over 75 years of seafood expertise and a portfolio built for modern retail, Channel Fish Processing is your partner in seasonal success. From value-added items to classic New England favorites, we deliver the quality, consistency, and convenience your shoppers expect. Contact us to help you stock your case with products that celebrate summer and drive sales all season long.
